Intellicast

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news. Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum. Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution. The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years. Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen’s TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen’s CEO put out in response to losing their accreditation as well as other