Intellicast

Welcome back to Intellicast! We have a special episode for you this week. We are joined by two special guests, both of whom will be part of Insights Marketing Day, coming up on September 29, 2021, in Chicago. In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her current role at McDonald’s. We then discuss her participation on the panel “Everything You Wanted to Know From a Corporate Researcher, But Were Afraid to Ask” at Insights Marketing Day.  Michelle gives us a few tips for working with corporate researchers, as well as some advice to people who are trying to sell to her and other corporate researchers. She also talks about how they determine their research goals and priorities, and what they look for in a partner to help execute. We then bring back the 4 P’s to learn a bit more about Michelle, including her proficiency in languages, her love of travel, as well as some of the