Intellicast

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research. The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market research generalists with experience in both qual and quant, similar to Brian. Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta. This includes the background on the name Trifecta, and how it ties into their approach to research. We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers. This is a great discussion that gave Brian Lamar a new perspective. We switch gears again and talk about Omnibus research. We start off by discussing how we are seeing more requests for this ty