Intellicast

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by Andrew DeCilles, Vice President of Client Services at EMI. The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live.  Then the guys jump into a deep discussion on some of the data quality trends that are currently impacting the quantitative market research industry. They discuss how the surges and lulls in demand created issues for recruiting budgets, and how that has led to quality problems impacting nearly all panels right now. They also touch on feasibility issues impacting the industry and how changes in the market have led to projects that maybe a year ago were easy or had good feasibility are now becoming hard to complete and vendors are coming back with feasibility much lower than they estimated just 6 months ago. In the second half of the episode, Brian, Andrew, and Producer Brian dig into