Principled

Abstract: Trust is foundational to business and society, so much so that the global public relations firm Edelman releases an extensive annual survey covering whom and what the public trusts. However, their 2022 Edelman Trust Barometer reveals a concerning insight: people are increasingly more inclined to distrust than trust. In this episode of the Principled Podcast, host Emily Miner explores key findings from the 2022 report, “A Cycle of Distrust,” with David M. Bersoff, Head of Global Thought Leadership Research at Edelman Data and Intelligence. Listen in as the two discuss what drives trust, why public trust in certain institutions is eroding, and how businesses can help rebuild trust moving forward.   What You’ll Learn on This Episode: [1:59] - David explains the Edelman Trust Barometer. [3:35] - Why business was voted the most trusted institution for the second year in a row compared to government, media and NGOs. [11:41] - The increased engagement of businesses on important global issues. [14:35]