Ux Cake

Does UX Strategy even exist? or is it the same as the product of business strategy?Being able to develop a UX Strategy is really useful and can be used to differentiate between the big picture and the holistic user experience from the tactical aspects of designing page flows, and wireframes, and UI.My guest today is Craig Nishizaki, and he's the head of business for up top, a user experience design and development agency based in Seattle. Now, what makes Craig's perspective here so valuable is that he's coming from the business side of UX.With over 12 years of understanding the value of UX, he is now able to convey that value to the business leaders who are making the decisions to help them create change, innovation and impact for their organizations.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy