Book Of The Future
Good Friction
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 455:02:48
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Sinopsis
We've spent the last twenty years trying to eliminate friction from the interactions between brands and customers. But is this always the right approach? In this episode we talk about the concept of 'good friction', those moments where you want to slow and deepen the conversation.