Keep Leading!™

KL111 John DeMato Photographer & Visual Story Expert Leading Behind the Lens Episode Summary When I signed a copy of my book for John DeMato, I said: "You make moments matter with your amazing work!" I later realized John displays a form of leadership I had not considered before—leadership behind his camera lens. I sat down with John to discuss why this often-overlooked form of leadership matters. Bio John DeMato is a branded lifestyle portrait + virtual photographer who collaborates with expert-based business owners to create an emotional connection with their audiences through persuasive visual storytelling. More than just a photographer, John sets his clients up for success beyond the portrait session by strategizing with them on how to best leverage their image content for every touchpoint across their online presence - website, social media, presentations, digital ads, blogs, etc. John spent more than 20 years working as a television producer for Maury, Yahoo, reality shows, and private corporate cli