Ad Age Marketer's Brief
Miller Lite’s marketing moves
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:59
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Sinopsis
Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.
