Aww Shift

In this episode, we have Josh Landan joining us today. He is the founder of Saint Archer, a craft brewery sold in 2015, and he is the founder of Ashland Hard Seltzer. Josh started his career telling stories from behind the lens – filming, directing, writing, and producing films and documentaries featuring some of the world’s top surfers, snowboarders, and skateboarders. Today, he shares his journey on building his business without any business knowledge and background!   Why should we listen to you? [1:17] If you’re a sports fan, you’d probably enjoy talking sports, which is what I would probably bring up. The last thing you’d get for me is business talk. [4:23] I don’t want the attention. Just like an athlete, you don’t get to the top level, not needing recognition to compete at the highest level and be the best. I’d be lying if I said that the ego wasn’t there, and I wasn’t trying to get approval in some way. I have those insecurities as everybody does, and I went the other way. I didn’t want to go anywhere