Specified: Building Materials Innovation Podcast

Geoffrey Moore is an author, speaker, and advisor. He consults start-up companies, as well as established high-tech companies such as Salesforce, Microsoft, and Autodesk. Geoffrey is also the author of the ground-breaking book, Crossing The Chasm, which focuses on the challenges that start-up companies face when transitioning from early adopting to mainstream customers. Geoffrey gives between 50-80 speeches a year, and he’s considered one of the pioneers of launching disruptive innovations.  In this episode of Specified Growth Podcast, Geoffrey discusses the steps to getting your innovation into the mainstream market, as well as some of the challenges that most start-ups face and how to avoid them. Geoffrey also breaks down the basics of venture financing, and what you need to know as an entrepreneur. You do not want to miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats T