Specified: Building Materials Innovation Podcast

Heidi Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials, and EagleView Technologies. She is currently a partner with RoofersCoffeeShop and owner of HJE Consulting. Heidi is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, Roofing Technology Think Tank, and National Women in Roofing, of which she is a founder. In this episode, I spoke to Heidi about her experience in the roofing industry and her expertise in marketing and sales. She also shares input on some of the biggest upcoming trends and challenges in the industry. Don’t miss this episode of Specified Growth Podcast! Please reach out if yo