Specified: Building Materials Innovation Podcast

Today’s guests are Tony Ulwick and Danny Small from the strategy and consulting firm Strategyn. Tony Ulwick is the pioneer of the Jobs-To-Be-Done theory, the inventor of the Outcome-Driven Innovation process, and the founder of Strategyn. Tony is also the author of best-sellers What Customers Want and JOBS TO BE DONE: Theory To Practice. Danny Small is an experienced executive with over 20 years of background driving growth through innovation, strategy, and business development. Danny has a deep passion for helping his clients turn innovation into science and create explosive growth. His work has resulted in millions of dollars in new product and service development, market share gains, and profitable revenue increases for his clients. In this episode, Tony and Danny share their thoughts on how to innovate with more efficiency, as well as the challenges that face the building materials and construction industry in regards to innovation. Listen to this episode of Specified Growth Podcast to find out how you