Specified: Building Materials Innovation Podcast

Jeff Hayzlett is the C-Suite Network chairman and author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Jeff has vast experience in marketing and other ventures such as TV and podcasts at both large and small companies. He also serves on the boards of many organizations. In this episode, he discusses great marketing and what makes a leader. Jeff emphasizes the importance of communication in marketing and in leadership. Businesses should use all venues of social media, especially Twitter and BombBomb video email, keep its promises, which will develop a clear brand, capture customer behavior and stay in front. He advises that the best marketing is to set the trend but not to get too far ahead or too far outside norms. Leaders must keep current on emails and other communications methods, show enthusiasm, remain organized by keeping lists and calendars and always feel adventurous about business. He also says it’s vital to set standards and values, which is to do the r