Ad Age Marketer's Brief
Kroger Precision Marketing on the future of retail media
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:51
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Sinopsis
Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel
