Simon Kuepper

Why So Many E-Commerce Companies Fail



Why so many E-Commerce Companies Fail.   Over the last years, and especially during the pandemic, companies like Dollar Shave Club and Casper were the poster child for direct-to-consumer brands and e-commerce.   So why is it that a lot of DTC brands are not profitable?   Casper loses money on every mattress they sell.   Peloton, which benefitted from the pandemic and people staying at home, has reduced their outlook.   Manscaped just reported a US$315.5 million loss in 2021.   Why is it that so many e-commerce companies fail?   And how can we avoid making the same mistakes?