She Explores

Shouldn't it be easier for women to use the bathroom outside? Shouldn't pants be made for female anatomy? The founders behind SheFly Apparel think so. They've reinvented pants for us to wear on the trail and elsewhere. Meet two of the three co-founders, Bianca Gonzalez and Charlotte Massey. Women featured in this episode: Bianca Gonzalez and Charlotte Massey Hosted by Gale Straub In this episode you'll hear: About Bianca's entrepreneurial philosophy, the acronym of which is appropriate: "PEE" What SheFly Apparel is, and how it came to be Why women need a solution for 'answering nature's call' outdoors Why the current position of a fly on pants is antiquated and fitting for male anatomy rather than female (and how it's also pretty darn sexist) The marketing challenges of spreading the word about a women's specific product that helps you go to the bathroom outside How the founders have balanced college and post-college life with founding a business Why SheFly Apparel hopes to revolutionize the pa(n)t