Intellicast

Making Market Research More Inclusive With Tim Cornelius of QuestionPro and P3 Technology

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Sinopsis

Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI’s own Angelica Jump, who is not only a Research Manager, but lead’s our Diversity and Inclusion committee. Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.) The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large. When Tim talks about how he became passionate about this topic, he tells us a great stor