Doing It For The Kids

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter and freelancing mentor Laura Smith. She says: “Hey Frankie and Steve,Can you help me figure this out?I'm a freelance copywriter that has worked with a lot of small business owners on their content. The more I worked with them, the more I realised I really liked the extra conversations they were having with me about how to start a business. So much so, I launched a mentoring programme for new freelancers. So far so good.So at this point, I already I have two different things to focus my marketing on — copywriting and mentoring. BUT. The more mentoring I do, the more things it uncovers that people find really helpful — mostly how to review your business and create strategy — and I'm really enjoying it. So, I'd like to offer more specific sessions around this kind of thing but I'm concerned I'd be spreading my services too far and my audience won't be able to easily recognise what I actually offer (which would be th