Principled

S7E16 | How Hershey’s mobile app hit the sweet spot for engaging E&C

Informações:

Sinopsis

What you'll learn in this podcast episode According to LRN’s 2022 E&C Program Effectiveness Report, 56% of the respondents said that integrating major program elements into a mobile app was a high priority for them this year. But what does a “good” mobile solution look like? And how can you ensure it strikes the right balance of meeting compliance needs while creating an engaging—and helpful—user experience? In this episode of LRN’s Principled Podcast, Carolyn Grace, content writer and podcast co-producer, discusses E&C mobile solutions with María Fernanda Castañeda Zavala, the ethics and compliance manager at Hershey. Listen in as they explore how Hershey leveraged a mobile app to enhance the components, capabilities, and overall brand of their E&C program.   Featured Guest:  María Fernanda Castañeda Zavala serves as the Ethics and Compliance Manager for The Hershey Company. She is responsible for driving the ethics and compliance program effectiveness and awareness across the company. She leads