Custom Apparel Startups

While we're not always running an advertised promotion, they ARE a powerful tool for increasing sales, creating awareness and maximizing contact with current and future customers.But if you're not IN the promotion business - where do you start?During this episode we'll break down some simple approaches to great promotions and how to get them up and running. First, let's run through the basics:Who is your Audience?If you haven't done this yet, you need to develop a clear idea of WHO you're selling to. That way you can design something that fits that "sample" person. That will also lead you to what kind of promotion you might want to run.Example 1: Blue collar worker in a small town working for an electrician, single mom who loves to spend money on her kidsExample 2: Local parents of elementary and middle school childrenDeciding What to Promote:Do you have inventory of something you'd like to sell off?Is there something in particular you'd love to sell MORE of ?What NEW product would you like to test in your ma