Boss Ladies And Babies

We’ve all been there… we are just living our lives, grinding away at our business and BAM! Something new and shiny comes along and we drop everything and go all in on it! (cough cough clubhouse, cough cough reels…) Maybe it’s an opportunity, maybe it’s a new app, maybe we see everyone else doing it, maybe even a new idea that we can’t seem to quiet. Whatever it is, it is something that totally derails our flow. This is called Shiny Object Syndrome. And according to Wikipedia, Shiny object syndrome is the situation where people focus all their attention on something that is current and trendy (aka shiny compared to everything else you’re doing), yet drop this as soon as something new (and shinier) comes along and takes its place… I feel attacked… So how the heck do we fight this? And why does this happen to even the most focused of us? I have some thoughts… You know that you have experienced the shiny object syndrome if you can relate to the following: You have a list of business ideas but nothing gets execute