Boss Ladies And Babies

We talk so much about knowing your audience, pinpointing your ICA, and being the go-to girl for your clients and their needs. But, there is a way to get a head start on knowing exactly what they need, and getting ahead by providing a solution before they even ask… it’s not magic… it’s Market Research! Regular market research is going to help you stand out as the expert, and become/stay very relevant to your ICA’s needs. They might feel like you’re a mind-reader, but we know you’re just a smart and savvy boss lady out there doing the most! So, how do you make sure you’re doing enough, and the right, research? Follow these tips to get started!