Dream Life Is Real Life

How many times have I heard “my website just doesn’t represent ME”…(silly questions! You’d never know the answer!)A LOTSo I invited Caley Adams, the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands to talk to us all about launching a brand.Her company, Wildes District, works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and ALDO.After spending years building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District in 2017. Today, she leads the Wildes District team and partners with founders to help bu