Ad Age Marketer's Brief
How Michaels is marketing its brand amid rising prices
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:22:38
- Mas informaciones
Informações:
Sinopsis
Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend