Money, Mind And Meaning

Tune in to hear:- If Tim could personify himself as a guitar, what type of guitar would he be?- Tim thinks that engagement, performance and persuasion all begin with behavioral science and that behavioral science begins with the unconscious. What does this mean from a scientific perspective and how can we tap into these unconscious motivations?- The unconscious is pretty intensely guarded, and sometimes for good reason - how can we push through this and access information below the deck that is useful for behavioral change?- What is the EAST framework for thinking and what does this acronym stand for?- What does Tim consider to be the three keys to making something easy?- Sometimes needlessly complicating a process can lead people to esteem it more highly - how can we decipher when this principle is going to be more persuasive or if ease will be more persuasive?- How do we make something like finance, which is so fear inducing, more attractive to people?- How can we use social cues to help herd people in a po