Blazing Trails

The latest business maxim tells us that trust is the new currency. But currency itself—from cold hard cash to cutting-edge crypto—requires trust in those who trade in it and the systems that oversee it. IIn today's episode we bring together two executives who have tried to foster that trust in divergent arenas: the physical world of gold-based lending and the digital investing world of non-fungible tokens, or NFTs.Marc Mathieu, EVP, Digital Transformation & Innovation here at Salesforce, sat down with Sumit Maniyar, founder and CEO of Rupeek and Matthew Liu, co-founder of Origin Protocol, to discuss how to get buy-in from the customer and trust in the financial process. Tune in!