Ongoing History Of New Music

It takes a special kind of band to obscure their appearance…but if you can do it right, then it moves from being a silly gimmick to an important piece of your identity, image, and brand.… When Kiss came along in the early 70s with their Japanese kabuki-inspired makeup, it wasn’t that far out…they came from New York where there was a glitter scene that had a lot of guys wearing make-up…kiss just took it to an extreme: The Demon, Star Child, Spaceman, and Catman… It worked--eventually…Kiss has sold 100 million albums…there was that period after 1983 when they wiped off the greasepaint and showed their faces to everyone, but that’s not what the fans wanted, and they eventually brought it all back… A more contemporary example is Slipknot…their masks have been an essential part of their identity since the band started up in 1995…it started with the clown wearing a clown mask for the band’s first gig shortly before Halloween that year…the rest of the guys thought it was dumb at first, but then they all joined in