In The Slipstream

In this episode we talk with marketing expert Kirt Daunt about developing a winning brand. Amongst a range of interesting topics, we discuss two aspects that one should obsess over – What your client needs and wantsHow to deliver this profitably to your bottom lineKirt makes the point that doing a good job of the first helps you achieve the second.Kirt also shares some interesting aspects about identifying one’s key client, starting with the thought-provoking question, “Who do you fight for?” He suggests that the aim of your marketing is to be famous with these people.Making it real, Kirt spontaneously pulls in a wide range of examples – not just from the accounting and financial planning world but glass manufacturing; weightlifting equipment and even James Bond! The discussion truly is a celebration of how marketing can be interesting, appealing and, as Kirt clearly states….Fun!Following the interview, Kirt kindly provided a summary of some key concepts covered during the discussion, Design & Build, wher