Facebook Ads Agency Builders

In this episode, host Tyler Narducci speaks with Fred Vallaeys. Fred is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. As a sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision. Covered in this episode: What it was like working for Google during the early days How he carved out a path for his PPC agency The future of ad agencies What AI is going to do to the agency industr