Ad Age Marketer's Brief
SmileDirectClub’s telehealth strategy
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:18:16
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Sinopsis
John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.
