Micromobility

On this episode, Horace joins Oliver on the show to talk about what an entry by Apple into the mobility market would look like, and why a car is perhaps the wrong form factor to be looking at. They talk through the growth prospects for micromobility, and why Apple’s entry into the market would be a meaningful contribution to the world of mobility. This is on the back of Horace’s post ‘Apple Computer’ published on the Micromobility Industries blog recently. Check it out here: https://micromobility.io/blog/2021/1/11/apple-computer Specifically they dig into: - The parts of the upcoming Micromobility World conference that Horace is most excited about - The size of the car market vs the micromobility market as it currently stands - Where the margins lie - Why Apple has typically entered into industries that are still ‘embryonic’ - What a meaningful contribution could look like and what technologies would materially affect the user experience - The constraints of infrastructure on useability and the ‘feel’ of