Micromobility

Today Oliver interviews Horace for a fun review of the parallels between the smartphone revolution and what we’re seeing play out with the growth of lightweight electric vehicles trips. It’s also a hilarious chance to hear Horace talk about how we think about fostering children as a species and ask why the same thinking isn’t applied to how we run organisations and products. Specifically they dig into: - The history of the smartphone industry, and why business model rather than competence dictated the fall of Nokia. - Discuss the importance of understanding the framing of job-to-be-done and why that matters for micromobility. - Horace points out how the fostering and growth of children is so natural to humans, and asks why it is yet so challenging for companies to foster comparable innovation. - Talk about how incumbent car manufacturers will be treating micromobility internally, and how the immune systems of the organisations will struggle to accept such a wide departure from their standard business mo