All Things Book Marketing

Host Olivia McCoy and Founder of Smith Publicity Dan Smith sit down with friendly competitor and industry colleague Marika Flatt, Owner of PR by the Book, to discuss how the media landscape has changed over the years, recent publicity trends, and tips for authors looking to publicize their books.Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books. A “connector” by nature, Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.PR by the Book helps authors elevate their relevancy and create buzz through The Road to Influence, their suite of services that go well beyon