All Things Book Marketing

Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include:* Strategies and tactics to secure the most impactful media coverage for business books and authors* How business authors can leverage publicity and use the book as a business card* Why many authors use publicity as the marketing arm of their business and generate new business and build their expert brand* The changing business media landscape and how this affects book marketing for business authors* The power of byline articles, excerpts and expert commentary* The importance of a book publicity campaign being a team effort, and how authors can augment and maximize the results publicists produce* And much more!Get actionable advice and insights from one of the best business book publicists in the industry!