All Things Book Marketing

Marissa Frosch, Certified Book Launch Coach and Head of Marketing for Amphibian Press, is the guest expert for this episode. Marissa offers outstanding advice for authors at all stages of publishing process, including:* Developing email lists and how to effectively communicate with your followers* What book launch coaches can do for you - Platform development, book marketing, social media, newsletters and more* Developing a tagline for your book and how to use it* Infuencers - Who they are, how to reach them, and what they can do for an author*The pros and cons of author conferences and trade shows for authors* Working with an editor: Making the most of working with an editor, and how to choose the right one for you* What every author should understand about SEO and metadataMarissa is the co-founder and Head of Marketing at Amphibian Press. She got her Associate’s Degree in Marketing from Southern New Hampshire University in May 2018 and is a Certified Book Launch Coach trained by Tim Grahl. Marissa created a