All Things Book Marketing

Smith Publicity President and book marketing thought leader Sandy Smith provides great tips for authors on how to maximize their publicity and media coverage. Topics discussed include:* Leveraging media coverage to spark book sales and secure additional opportunities such as speaking engagements and new business.* Essentials of author websites to engage visitors and convert them into fans* Using social media to spread the word about interviews and stories* Maximizing book discoverability on Amazon by having a persuasive book description, compelling bio and robust Amazon Author Central pageSandy gives authors the insights and advice that can radically enhance the benefits of your book publicity campaign.Host: Dan Smith