Money, Mind And Meaning

Shabana Siyed - Creating Authentic Content (Live from LA)

Informações:

Sinopsis

Tune in to hear:- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?- What’s a potentially interesting brand collaboration for a fintech firm?- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?- What are some foundational best practices for content creation if people want it to really catch on?- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?- How can we harness all the hardship of the past few years into becoming better people?https://twitter.com/SSiyedCompliance Code: 1356-OAS-8/1/2022