Build & Launch

How do you launch if you don't have an audience?Derek Moreno and Hassan both asked this question.Your product needs a target market, and you need a way of reaching that target market.Questions about the Build & Launch experienceMike Dario asked:1. What was the biggest challenge?Find the time and energy each day, for sure. Staying focused and on-task.2. How did you track the changes each day?I used Sprintly (project management software). I'd log in each day, look at what I had to do in my backlog, and do that.3. What was one thing you'll change for next season?I'd like to do the "next iteration" sprint for each of the projects. Example: for Network Effects, I'd go out and try to get the first 10 customers in a week (record my sales calls, etc).4. Did any of the projects seem too small, too big?Network Effects and the WordPress plugin were definitely big projects; but the hardest was probably writing the book by myself.5. What was the hardest part about teaming up?Giving up control. In the past, I've been a