Darden Businesscasts

The Interdisciplinarian, Episode 6: Duygu Karaboncuk (Amazon) on Optimizing Customer Experience

Informações:

Sinopsis

In this episode you'll hear how Amazon product manager Duygu Karaboncuk keeps their Woot property fresh and relevant for users. Duygu describes where and how she finds insights about how to improve customer experience and how she grooms and tests new ideas. You'll also hear about her use of Amazon's vaunted 'press release process' where PM's write a future press release to describe the impact of a new idea.