Market Like A Boss

In this week’s episode, I’m joined by special guest Michelle Fernandez to talk about how to get more visibility online.   We chatted about: Michelle’s honest take on algorithm and how people should be thinking about algorithm How to drive more traffic to your audience How to know if you’re ready to start running ads   About Michelle: Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker.   For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads!   So - Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending hundreds of THOUSANDS of dollars on ads each month at her boutique marketin