New Books In Economics

Shortly after the conclusion of the Women's World Cup earlier this summer, a friend suggested to me that it signaled the long-awaited arrival of soccer as a mainstream sport in the U.S. I thought a second, remembering the commercials around the game and the way the television cameras shot the crowd. Then I responded that I thought it wasn't really the long-awaited arrival of soccer, but the emergence of women's sports into the mainstream of American culture. This is something of an exaggeration. But the summer of the World Cup is perhaps a perfect time to think through the position of women's sports in global society. Nancy Lough and Andrea N. Geurin do just that in their new edited Routledge Handbook of the Business of Women's Sport (Routledge, 2019). Lough and Guerin bring together forty different authors to survey the status of women's sports in 2019. The essays range from discussions of the history of women's sports to analyses of media representation of women in sports to the economics and management of