Nonprofit Snapcast

Mickey visits with Eric Clay, CEO of Vale Creative, to talk about digital marketing, do’s and don’ts, providing value, and helping a nonprofit to discern the right media strategy to reach their desired outcomes. We talk about: Goal-Oriented Marketing and Working Backwards Identifying what actions you want your prospects to take (donate/ volunteer/ signup etc.) Building a Marketing Funnel at low cost Utilizing existing resources to maximize value Driving Traffic and Conversions The Basics of Blogging (Don't just spam out content) Keyword Selection and determining intent Some quick tips on how to structure your content for SEO Providing Value & Nurturing Existing Customers Use your website from the perspective of a customer Providing value with every interaction Nurturing existing subscribers We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website. This podcast is powered by Pinecast.