Ad Age Marketer's Brief
Purpose Marketing Hits and Misses Vol. 2
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:57
- Mas informaciones
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Sinopsis
In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.
