Moma: Movies & Marketing

We’ve got a new podcast coming your way for 2019. The name of the podcast? Drum roll please… Movies & Marketing.  If you’ve ever listened to the Speaking Human podcast, you know we frequently reference movies and use movie marketing as a macrocosm for what many brands are dealing with on a much smaller basis. We’ve done episodes of the show where we've handed out movie marketing awards and made predictions for the summer box office, and those episodes have consistently ranked among our most popular. We figured the time was right for a spin off... So what will happen on the Movies & Marketing podcast? We’re going to dig deep on movie marketing to try to get a sense of why some movies find an audience and others don’t. We have a lot of interesting things planned.  We going to talk about trailers, what works and what doesn’t; dive into some box office numbers, both US & international; revisit the marketing campaigns for some classic films (or what we consider classic films anyway); analyze the market