Ad Age Marketer's Brief
How Wrangler is marketing to Gen Z as well as older brand loyalists
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:18
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Sinopsis
Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture
