Intellicast
A Rash of Acquisitions in the MRX Industry
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:44:03
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Sinopsis
Welcome back to Intellicast! We have a jammed packed news episode for you today. Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive. First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX. As part of the discussion around these acquisitions, it leads Brian and Producer Brian d