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Yuval is a curious soul that always looks for the next adventure, whether big or small. The second generation of engineers in her family originating from Israel and now residing in Berlin as a copywriter - although officially, she's also a sound engineer. "I love solving problems" - that's what led Yuval to sound engineering in the first place. "Finding new angles or a unique solution, and understanding how and why things work the way they do was always fascinating to me." She also loves writing and not only copy. In her spare time, Yuval is an active songwriter, blogger, and aspiring author and scriptwriter. Constantly thinking of things to write about. That's how she expresses herself best. In this episode, we dive deep into: Israel journalism during conscription The love of copy and why it matters Is grammar all that important these days Creative endeavours in the corporate space Fear of releasing work We loved this chat and hope you do to! Be sure to subscribe and leave a review of this show.&nb