Sourcing Matters.show

ep. 12: Bill Buckner, President & CEO, Noble Research Institute On episode 12 of Sourcing Matters we welcome Bill Buckner, President and CEO of Noble Research institute.  As the largest independent private agricultural organization in the US, Noble has recently focused on bridging the worlds of conventional and Organic production through a commitment to land management and soil health that will provide solutions to the vast challenges facing Agriculture, and humanity as a whole. Founded in 1945 in response to the dust bowl, the core competencies of land stewardship and proper resource conservation to prevent future disaster is part of Noble's linage.  Earlier this year they've launched a market exchange for natural resources currently not even given a commodity value. It's the hope of Buckner and his team of 400 at the Noble Research Institute that by adding a new cost basis to soil health, carbon and water - we'll be able to decommoditized food and promote the differentiated values from elevated produc