Ad Age Marketer's Brief
Sonic’s marketing pivot
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:47
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Sinopsis
Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.
